Marketing & video,
explained simply.
Practical advice on video production, social content, paid ads, and SEO for small and local businesses — written by the Denver team at Signal Point Media Group.
Latest posts
Case Study: Old Spice's 186 Videos and a 107% Sales Spike
Old Spice's 2010 response-video campaign is one of the most studied marketing wins ever, and the sales numbers behind it, from Nielsen data, are genuinely remarkable.
Case Study: How Dropbox's Referral Program Grew Users 40x
Dropbox went from 100,000 to 4,000,000 users in about 15 months, largely on the back of a simple referral program. Here's the real growth story.
Case Study: Blendtec's $50 Video and a 700% Sales Jump
In 2006, a Blendtec marketing director spent about $50 filming a blender destroying an iPhone. Here's what actually happened next, with the real numbers.
Why Great Marketing Is a Team Sport
The best creative work happens when clients and studios treat it like a real collaboration, not a hand-off. Here's what that partnership actually looks like.
In-House, Freelance, or Agency? Building the Right Team
There's more than one way to staff your marketing, and the right answer depends on your stage of growth. Here's how to think through the options.
Why Your Marketing Needs a Worldwide Audience
Even a local Denver business has customers, vendors, and opportunities that reach well beyond city limits. Here's why thinking globally still matters, and how we help you do it.
A Small Business Owner's Glossary: Marketing Terms Worth Knowing
SEO, ROAS, CTR, CPL, the acronyms pile up fast. Here's a plain-language glossary of the terms that actually matter for a small business.
The Tools Behind the Magic: Our Video & Marketing Production Stack
Good marketing isn't just talent, it's the right equipment and workflow behind the scenes. Here's a look at how we actually get work done.
From Concept to Graphics: How We Design Your Visuals
Graphics and motion design pull a lot of weight in video and social content. Here's how we approach designing visuals that actually fit a brand.
Digital Asset Management for Growing Businesses
Logo files, video assets, and old ad creative pile up fast. Here's a simple way to keep your brand's files organized instead of scattered across old drives.
Multi-Channel Dashboards for Your Brand
When your marketing spans video, social, SEO, and ads, tracking it all separately gets messy fast. Here's how a unified view actually helps.
Email & Mobile Marketing: Getting Your Message Where It Needs to Go
Social media isn't the only channel that matters. Email and mobile messaging still convert, when they're used the right way.
Building a Social Media Strategy That Actually Converts
Posting consistently isn't the same as posting strategically. Here's how to build a social media approach that turns followers into customers.
Every Brand Story Starts with a Map
Not knowing what working with a video studio actually looks like keeps a lot of businesses from starting. Here's the road from first conversation to finished video.
SEO & Analytics 101: How We Track What's Actually Working
SEO and analytics get treated like a black box, but the basics are more understandable than they sound. Here's how we track what's actually moving the needle.
When to Bring in an Outside Creative Partner
There's a point where handling marketing internally starts costing more than it saves. Here's how to recognize it, and what to look for in an outside partner.
How Our Creative Team Collaborates on Every Project
Video, social, SEO, and paid ads work best when they're not siloed. Here's a look at how our team actually works together on a project.
Rebranding? How to Organize Your Marketing Assets
A rebrand touches everything from your logo to your last three years of social posts. Here's how to keep the transition organized instead of chaotic.
Why Pre-Production Planning Makes or Breaks Your Marketing Video
The best-looking video on set can still fail if nobody planned for it. Here's what real pre-production covers, and why skipping it costs more than it saves.
Marketing Feels Like Too Much? Here's Where to Actually Start.
Everyone has an opinion on how you should market your business. Here's a clear-headed way to cut through the noise and figure out what actually matters right now.
Medspa Marketing: How to Build Trust Before Someone Books
Medspa clients research heavily before ever booking a consultation. Here's how to build the trust and visibility that gets someone from curious to booked.
Marketing for Blinds & Window Treatment Installers: Getting Found and Getting Chosen
Blinds and window treatment work is visual and consultative, customers want to see options and trust the install before they book. Here's how to make your business the easy, obvious choice.
Marketing for HVAC Companies: What Actually Brings In Local Calls
HVAC companies win on trust and response time, not big brand budgets. Here's what actually drives calls: showing up in local search, looking legitimate fast, and turning good work into visible proof.
How Much Does Professional Video Production Cost in Denver? A Straight Answer
Video production pricing varies a lot depending on scope, and vague answers don't help you budget. Here's a plain-language breakdown of what actually drives the cost.
5 Video Marketing Mistakes That Are Quietly Costing You Customers
The difference between video that converts and video that just sits there usually comes down to a handful of avoidable mistakes. Here's what we see most often, and how to fix each one.